Levi's sues Evisu

Announced earlier today, Levi's is suing Evisu over "Private Stock" Jeans collection. The Evisu brand was not interested in designing new denim, but to pay tribute to the old Levi's 1944 501 Jeans, 1890 Nevada, and 1917 Campbell Style.

However, this is not the first legal run in Levi's has had with Evisu. In 1999 Evisu was sued for having pocket designs too similar to Levi's, and having the older name (which Levi's legally rid Evisu of) "Evis" on their tags. Evisu's original brand name idea was Evis after Japanese God of Prosperity.

A funny twist to the story is that Levi's never filed their red tab as a trademark in Japan, where the Jeans are currently sold with Levi's signature red tab.

Alexander McQueen label to Launch Men's Underwear Collection

After the recent and tragic death of the beloved fashion designer, Alexander McQueen, the label announces the launch of a Men's Underwear Collection to hit runways in 2011. According to WWD, the new collection will include basic underwear, boxer shorts and briefs bearing his signature skull prints and all over feather prints.

The collection will be available on AlexanderMcQueen.com and department stores worldwide, ranging anywhere from $52 -550.

Gap to Expand into Australia

The United States largest clothing chain, Gap Inc., announced on Wednesday that they will be expanding to Australia via a franchise agreement. Australia will be the 24th country that sells Gap clothing.

The first Gap store is to open in the Chadstone Mall in Melbourne in the Fall of 2010.

2010: Return of the hot pant & body suit

Women's trends for Spring 2010:

Hot Pants

All over the Spring 2010 catwalk. Although s

ome styles may seem a little unrealistic in an everyday setting, there are alternative top and accessory ideas to make this look part of your Spring wardrobe.

TopShop has a couple of great hot pant styles. They are real fun to match with bold patterned tights, over-the-knee stockings, and the must have with hot pants: heels.

Tap Pants

My personal favorite, an easily movable pair of shorts called tap pants. If you're not interested in wearing heels or just want a loose alternative to hot pants, taps should be your first choice.

Body Suit

Friedman's Former CEO Sentenced: 12 Years

The 49-year-old former CEO of Friedman's Fine Jewelers, Bradley Stinn, was just sentenced after a six-week trial to 12 years in prison. The charges were for security fraud, mail fraud, and conspiracy. 

The company had been conspiring and hiding the chain's financial performance from investors, having their serious problems amount to hundreds of millions of dollars. 

Friedman's, once the United States 3rd largest fine jewelry retailer, filled for Chapter 11 Bankruptcy in January 2005, and was later liquidated.

Stinn's attorney said that the chargers were too harsh and out of line, and will be filling for an appeal. 

Seven for All Mankind to do Eyewear

Seven for All Mankind is unzipping the jeans and slipping on some shades. 

The 9-year old denim brand is responsible for luxury denim pants sold at high-end retailers. The high-quality products are result of great resources for production, and a style that sells its self.

The brand's categories are denim, footwear, handbags, and sports wear. 

“Seven For All Mankind represents a brand with such a cult status, an incredible success story in the fashion industry,” said Alessandro Lanaro, chief executive officer at Modo. “Our companies share a common passion for craftsmanship and individuality, which I believe will be essential to extending a unique style statement into the eyewear sector.”

Dior: The Bohan Years

Marc Bohen has taken control of the Dior fashion house for three decades, and is the subject of an exhibition to open today at the French fashion house's museum in Granville.

Bohen has been responsible for the fashions worn by the famous Jackie Kennedy and Sophia Loren. In the exhibition around 60 couture designs will be on display. Bohen was the couturier for Dior from 1961-1989 and debuted children's wear, men's wear, and Miss Dior. 

The exhibition will run through September 20th.