Announced earlier today, Levi's is suing Evisu over "Private Stock" Jeans collection. The Evisu brand was not interested in designing new denim, but to pay tribute to the old Levi's 1944 501 Jeans, 1890 Nevada, and 1917 Campbell Style.
However, this is not the first legal run in Levi's has had with Evisu. In 1999 Evisu was sued for having pocket designs too similar to Levi's, and having the older name (which Levi's legally rid Evisu of) "Evis" on their tags. Evisu's original brand name idea was Evis after Japanese God of Prosperity.
A funny twist to the story is that Levi's never filed their red tab as a trademark in Japan, where the Jeans are currently sold with Levi's signature red tab.
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1 comments:
Can't really blame Levi's though, they do have fantastic jeans....!
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